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normie normie
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7 years ago
Which of the following statements is FALSE regarding frequency?
A) Average frequency is a more precise metric than frequency distribution.
B) The range of frequency is often large; some in the target audience can see a brand message once while others may see it 10 times within the same given period.
C) The frequency distribution shows the percentage of audience reached at each level of repetition.
D) The frequency distribution method is more revealing than the average frequency method of reporting repetition.
E) Average frequency can give the planner a distorted idea of the plan's performance.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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