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normie normie
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7 years ago
Which two methods do media planners use to estimate the frequency of a schedule?
A) average frequency and gross frequency
B) gross frequency and frequency distribution
C) pulsing and flighting
D) average frequency and frequency distribution
E) weighted frequency and weighted reach
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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