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te3la te3la
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7 years ago
On Wednesday nights, one TV hit commanded the highest advertising rates for the network TV season, charging advertisers $658,333 per 30 seconds. During one Wednesday in April, the hit show had almost 25 million viewers. Calculate CPM for this Wednesday in April.
A) $263.30
B) $2.63
C) $37.97
D) $0.04
E) $26.33
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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