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debbyFlynn debbyFlynn
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7 years ago
On Wednesday nights, a hit TV show commanded the highest advertising rates for the network TV season, charging advertisers $658,333 per 30 seconds. This ad cost was based on an average rating of 16.3 for this program during the previous TV season. The hit show reached an audience of almost 25 million viewers during one week in April. Calculate the CPP.
A) $40,388
B) $26,330
C) $40.39
D) $26.33
E) not enough information to determine
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
kaytee23
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Yesterday
Good timing, thanks!
Marctheshark
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2 hours ago
Thank you, thank you, thank you!
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