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debbyFlynn debbyFlynn
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7 years ago
The public relations campaign measurement of ________ refers to how many news releases led to stories or mentions in news stories.
A) engagement
B) exposure
C) outcome
D) output
E) recognition
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks
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Yesterday
Helped a lot
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2 hours ago
You make an excellent tutor!
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