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Lumpoti Lumpoti
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7 years ago
Consider the following two situations:

   I.    Your ad agency is in the initial stages of developing an advertising campaign and has
      developed several concepts that might be used for the advertising. The creative team
      wants to better understand the target audience's views of each concept's strengths and
      weaknesses.

   II.    Your ad agency has just finished filming two commercials and wants to determine which
      commercial to select and then actually air on television.

Which of the following best describes these situations?
A) Only I is appropriate for focus groups
B) Only II is appropriate for focus groups
C) Both I and II are appropriate for focus groups
D) Neither I nor II is appropriate for focus groups
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
wrote...
#2
7 years ago
Thanks so much
wrote...
#3
7 years ago
Hope you're an expert now
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