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Lumpoti Lumpoti
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7 years ago
Think about the presentation of qualitative findings. Which situation described below does NOT increase transparency.
A) When it is clear that there is an absence of bias in data selection.
B) When there is proof that analysts read all of the transcripts.
C) When it is clear that there is rigor in the way the analysis was carried out.
D) When it is clear that there is sufficient evidence to support each theme.
E) When it is clear that there is an absence of bias in the selection of themes.
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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7 years ago
Thanks so much
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7 years ago
Hope you're an expert now
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