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Diana55 Diana55
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7 years ago
Consider the following rating scale question:

   How believable or unbelievable was the commercial you just saw?
      Strongly agree
      Slightly agree
      Neither agree nor disagree
      Slightly disagree
      Strongly disagree

Is this question acceptably written?
A) Yes
B) No
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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#1
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7 years ago
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Diana55 Author
wrote...
#2
7 years ago
Lifesaver!
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