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matashola matashola
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8 years ago
Carol has determined that along the share-development path, she estimates that her business should perform at a 90% level of product awareness, 50% in product preference, 80% in intentions to purchase, 80% in product availability, and 70% in rate of purchase.  Carol’s actual market share is equal to 9%.  What is the approximate share development index (SDI) for Carol’s business?
a.   20%
b.   37%
c.   45%
d.   50%
e.   74%
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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8 years ago
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matashola Author
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8 years ago
So helpful
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