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dorean dorean
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7 years ago
A marketer uses a ________ when it claims product superiority for its brand over one or more explicitly named or implicitly identified competitors.
A) comparative appeal
B) fear appeal
C) humor appeal
D) negative frame
E) timeliness appeal
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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dorean Author
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#2
7 years ago
Works, thanks
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