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chinka chinka
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7 years ago
________ stresses the benefits to be gained by using a specific product, whereas ________ stresses the benefits to be lost by not using the product.
A) One-sided messaging; two-sided messaging
B) Negative message framing; positive message framing
C) The peripheral route to persuasion; the central route to persuasion
D) Positive message framing; negative message framing
E) The central route to persuasion; the peripheral route to persuasion
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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