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revmitchell revmitchell
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7 years ago
In choosing appropriate media vehicles for a marketing message, cost is a major consideration. In this context, cost effectiveness considers two factors: dollar cost of placing the marketing message in the media vehicle and the number of individuals exposed to that media vehicle.
True or False?
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Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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7 years ago
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revmitchell Author
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7 years ago
this is exactly what I needed
terriroberts96
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Yesterday
Brilliant ツ
smi3
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2 hours ago
Helped a lot
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