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Home Q & A Board Other Fields Homework Help Business Marketing
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revmitchell revmitchell
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Posts: 1059
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7 years ago
Jesse sees no real difference in attending a basketball game or a hockey game in terms of entertainment value. This situation is known as
A) brand parity
B) brand loyalty
C) brand indifference
D) brand awareness
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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7 years ago
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revmitchell Author
wrote...
#2
6 years ago
fantastic help
Sports Marketing (Fetchko, Roy, Clow)
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