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Defining the target market for an IMC campaign is necessary for the following reasons except that

rohu

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7 years ago

Defining the target market for an IMC campaign is necessary for the following reasons except that

Defining the target market for an IMC campaign is necessary for the following reasons except that
A) budgets for communications tactics are limited
B) multiple stages of the hierarchy of effects model should be emphasized
C) an understanding of the target market affects the design of the message and the channels selected
D) focus may be on only a subset of the firm's total market, so segments to target must be identified

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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rohu Author

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7 years ago

Correct

jaray75

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Thanks for your help!!

Kstan109

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You make an excellent tutor!

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