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Michelle Kelly Michelle Kelly
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7 years ago
What is the first step in the adoption process of an innovation?
A) purchasing a product
B) gaining awareness of a product 
C) understanding a product
D) evaluating a product
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Answer verified by a subject expert
w.i.l.lw.i.l.l
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7 years ago
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7 years ago
Helped a lot
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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2 hours ago
Smart ... Thanks!
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