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Michelle Kelly Michelle Kelly
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7 years ago
What is the first step in the adoption process of an innovation?
A) purchasing a product
B) gaining awareness of a product 
C) understanding a product
D) evaluating a product
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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Michelle Kelly Author
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7 years ago
this is exactly what I needed
byehoe
wrote...

Yesterday
Smart ... Thanks!
mcraver1
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2 hours ago
Thank you, thank you, thank you!
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