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What is the first step in the adoption process of an innovation?

Michelle Kelly

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Posts: 578

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7 years ago

What is the first step in the adoption process of an innovation?

What is the first step in the adoption process of an innovation?
A) purchasing a product
B) gaining awareness of a product
C) understanding a product
D) evaluating a product

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 61 times

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w.i.l.l

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Helped a lot

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