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Home Q & A Board Other Fields Homework Help Business Marketing
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Rgary Rgary
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7 years ago
Which of the following is true of perceptual maps?
a. They are only used during the new product development process.
b. They are the most effective method for predicting product success.
c. They identify consumer shopping preferences in terms of retail and nonretail locations.
d. They are not useful in business-to-business marketing.
e. They cannot be created without consumer research.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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Rgary Author
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6 years ago
this helped me and my study group immensely
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