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chinka chinka
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7 years ago
Which of the following is NOT one of the uses of perceptual maps?
A) Show consumers how they should perceive a marketer's brand in relation to the competition.
B) Allow marketers to determine the direction for altering undesirable consumer perceptions of a marketer's brand.
C) Allow marketers to find gaps, in the form of "un-owned" perceptual positions, that represent opportunities for new brands or products.
D) Show marketers how consumers perceive their brand in relation to the competition.
E) All of the above are uses of perceptual maps.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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chinka Author
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7 years ago
Brilliant ツ
kobbhy
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mmmm_dat_userna
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Just got PERFECT on my quiz
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