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Lumpoti Lumpoti
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7 years ago
Consider the following two statements with regard to the use of perceptual maps.

   I.    Plotting current and potential customers on the same map can make an
      important contribution to strategic decision making.

   II.    The use of before and after perceptual maps can track advertising impact.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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