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Which of the following is the overall ability of a product to satisfy customers' expectations?

Pandos

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Which of the following is the overall ability of a product to satisfy customers' expectations?

Which of the following is the overall ability of a product to satisfy customers' expectations?
a. value proposition
b. brand equity
c. product precision
d. brand meaning
e. product quality

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 70 times

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jhollin1138

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Pandos Author

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