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Kayty Kayty
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7 years ago
What is an evoked set for a consumer?
A) the steps a consumer takes when comparing competitive brands.
B) a group of brands a consumer would consider accepting among competing brands.
C) a group of other consumers in the same target market segment.
D) the set of individual and social factors that affect purchase.
E) a group of evaluation criteria used in the decision-making process.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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7 years ago
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Kayty Author
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7 years ago
This site is awesome
Shassta22
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Smart ... Thanks!
nicolepope23
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2 hours ago
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