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Kayty Kayty
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7 years ago
The degree of brand loyalty is important to consider in a segmentation strategy. What kind of segmentation variable is loyalty?
A) usage response
B) geodemographic
C) demographic
D) psychographic
E) behaviour response
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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Kayty Author
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7 years ago
Correct Slight Smile TY
wyq2651
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this is exactly what I needed
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