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Kayty Kayty
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Posts: 1072
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7 years ago
The degree of brand loyalty is important to consider in a segmentation strategy. What kind of segmentation variable is loyalty?
A) usage response
B) geodemographic
C) demographic
D) psychographic
E) behaviour response
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
Read 60 times
1 Reply
THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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Posts: 664
7 years ago
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Kayty Author
wrote...

7 years ago
Helped a lot
wrote...

Yesterday
Good timing, thanks!
wrote...

2 hours ago
Thanks
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