A ________ is a repository of customer information that records all of the contacts a customer has ...

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A ________ is a repository of customer information that records all of the contacts a customer has ...

A ________ is a repository of customer information that records all of the contacts a customer has with a firm, and generates a customer profile that is available to appropriate individuals in the firm.
A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system

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