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Consle Consle
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6 years ago
Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?
A) Meet the competition
B) Objective and task
C) Payout planning
D) Quantitative models
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Link-NMLink-NM
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Posts: 985
6 years ago
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Consle Author
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