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Sitki Sitki
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Posts: 1536
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6 years ago
While many tactics used to develop advertising campaigns in the United States apply to international advertising, differences do exist in terms of the nature of the target market, media preferences, and the processes used to buy media time and space.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
TRUE
Sitki Author
wrote...
6 years ago
Correct again
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