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birdseye birdseye
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6 years ago
The key benefit statement is
a. the primary reason for buying the product instead of a competitive product.
b. the main reason for choosing a particular agency.
c. main creative idea behind a campaign.
d. the reason for using marketing research.
e. why certain media is used.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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#1
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6 years ago
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birdseye Author
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6 years ago
Correct Slight Smile TY
Shassta22
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Yesterday
Thank you, thank you, thank you!
oscar520000
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2 hours ago
Brilliant ツ
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