When Toyota wants to see its media schedule, it is normally presented in a calendar format referred ...

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When Toyota wants to see its media schedule, it is normally presented in a calendar format referred ...

When Toyota wants to see its media schedule, it is normally presented in a calendar format referred to as a
a. Gantt chart.
b. funnel.
c. CPM.
d. blocking chart.
e. blitz schedule.

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Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 87 times

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