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ShadyAh ShadyAh
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6 years ago
There are two basic types of promotion strategy: push and pull.  In a push strategy, demand is created by
a. directing efforts at salespeople.
b. directing efforts at consumers.
c. blitz media campaigns.
d. lobbying government officials.
e. directing efforts at intermediaries.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
this is exactly what I needed
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This site is awesome
elizabetheldrid
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Correct Slight Smile TY
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