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markfett44 markfett44
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6 years ago
You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle.
 
  In this case, you are best off using the ________ route, because ________.
  a. central; you have strong arguments for why your product is superior
  b. central; your audience is going to be highly motivated
  c. peripheral; you do not have strong arguments for why your product is superior
  d. peripheral; your audience is going to be low in the need for cognition
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vkvk
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6 years ago
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markfett44 Author
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6 years ago
Thanks for your help!!
fgarza2146
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Yesterday
This site is awesome
GeorgeNeist
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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