Top Posters
Since Sunday
p
4
h
4
c
4
d
3
3
c
3
t
3
u
3
A
3
B
3
j
3
s
3
Home Q & A Board Science-Related Homework Help Psychology
New Topic  
o2 o2
wrote...
Go to Answer
Posts: 1225
Rep: 0 0
7 years ago
You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the ________ route, because ________.
a.   central; you have strong arguments for why your product is superior
b.   central; your audience is going to be highly motivated
c.   peripheral; you do not have strong arguments for why your product is superior
d.   peripheral; your audience is going to be low in the need for cognition
Read 309 times
1 Reply
Replies
Answer verified by a subject expert
JosieMcMillanJosieMcMillan
wrote...
#1
Top Poster
Posts: 1533
Rep: 125 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
1
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do - Pele

Related Topics

o2 Author
wrote...

7 years ago
Correct Slight Smile TY
logbi
wrote...

Yesterday
Thank you, thank you, thank you!
terriroberts96
wrote...

2 hours ago
Thanks for your help!!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1038 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 1498
  
 216
  
 2887
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 436
Previous poll results: Which industry do you think artificial intelligence (AI) will impact the most?