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Jones and Smith Advertising Agency is in the early process of developing an advertising plan for one of its new clients, a regional soft-drink manufacturer. What type of research would you recommend Jones and Smith conduct at this stage of the process?
Textbook 

Advertising & IMC: Principles and Practice


Edition: 10th
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Students can go a number of different directions in answering this question, but should focus on the importance of secondary research and qualitative research at the beginning of the research process.
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2 years ago
Thank you, I'm pleased with your answer
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