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debbyFlynn debbyFlynn
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7 years ago
Before the advertising agency created any advertising for this new brand of cereal, people working on the account started reading everything they could find on the product, company, industry, and competition. This is known as ________ research.
A) qualitative
B) secondary
C) primary
D) experimental
E) quantitative
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
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Thanks
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Thanks for your help!!
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