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debbyFlynn debbyFlynn
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7 years ago
Before the advertising agency created any advertising for this new brand of cereal, people working on the account started reading everything they could find on the product, company, industry, and competition. This is known as ________ research.
A) qualitative
B) secondary
C) primary
D) experimental
E) quantitative
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
gage
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lierac00
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Thank you, thank you, thank you!
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