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debbyFlynn debbyFlynn
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7 years ago
The advertising agency team members used research to help develop the message strategy. They conducted in-depth interviews with several women who were representative of the client's target market and asked them to evaluate the relative power of various creative ideas. This type of research is known as ________.
A) copy testing
B) concept testing
C) ethnographic research
D) semiotic analysis
E) consumer insight research
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Just got PERFECT on my quiz
wyq2651
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Yesterday
Brilliant ツ
deathDoUsPart
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2 hours ago
Good timing, thanks!
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