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debbyFlynn debbyFlynn
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7 years ago
The advertising agency team members used research to help develop the message strategy. They conducted in-depth interviews with several women who were representative of the client's target market and asked them to evaluate the relative power of various creative ideas. This type of research is known as ________.
A) copy testing
B) concept testing
C) ethnographic research
D) semiotic analysis
E) consumer insight research
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
Turboturner
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
Roselalo
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2 hours ago
Smart ... Thanks!
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