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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Before the advertising agency created any advertising for this new brand of cereal, people working on the account started reading everything they could find on the product, company, industry, and competition. This is known as ________ research.
A) qualitative
B) secondary
C) primary
D) experimental
E) quantitative
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
terriroberts96
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Yesterday
Good timing, thanks!
Cdfields
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2 hours ago
this is exactly what I needed
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