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Sitki Sitki
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6 years ago
An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of:
A) marketing myopia.
B) standardization.
C) adaptation.
D) accountability.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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6 years ago
Smart ... Thanks!
Jodias
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Yesterday
You make an excellent tutor!
hmonier
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2 hours ago
Correct Slight Smile TY
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