The first step in developing an advertising campaign is to:
A) identify the advertising objectives.
B) analyze different advertising platforms.
C) determine which advertising would best reach the target market.
D) determine who makes up the target audience.
E) evaluate advertising's effectiveness in reaching the target market.
Question 2 - Arbach's responsibility is to ensure that materials used in production are at the right place at the right time. His job involves
A) quality control.
B) lead time planning.
C) operational planning.
D) scheduling.
E) design planning.
Question 3 - In the context of investing, individual investors can directly participate in security markets.
Indicate whether the statement is true or false
Question 4 - A key step in developing and implementing a social responsibility program is the environmental audit.
Indicate whether the statement is true or false
Question 5 - Driscoe, Inc, is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?
A) Increase product awareness.
B) Hire a marketing manager within one year.
C) Convey product information.
D) Increase sales by 10 percent.
E) Expand the market share by 5 percent.
Question 6 - Harley-Davidson employs a method of inventory control demanding that suppliers deliver parts and raw materials to Harley's production facility just as they are needed and in exactly the right amounts. This type of inventory control is known as
A) purchase planning.
B) flexible manufacturing.
C) just-in-time inventory control.
D) PERT.
E) supplier-based inventory control.
Quick Reply
