If during an advertising campaign a certain portion of advertising runs continuously, and then ...

If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.
 A) beating
  B) alternating
  C) flighting
  D) continuous with emphasis
  E) pulsing

Question 2

The World Trade Organization was an important outcome of the unification of Europe.
 
 Indicate whether the statement is true or false

Question 3

Disney decided to run its new commercials for all of its theme parks several times a day for three weeks and then not at all for two weeks. It will then run the commercials again for three more weeks. Disney is using a ____ schedule for its advertising.
 A) flighting
  B) varying
  C) continuous
  D) pulsing
  E) beating

Question 4

GATT was based on negotiations between member countries to reduce worldwide tariffs and increase international trade.
 
 Indicate whether the statement is true or false

Question 5

A schedule in which advertisements run for set periods of time, alternating with periods in which no ads are run is known as
 A) continuous.
  B) skipping.
  C) pulsing.
  D) flighting.
  E) intervals.

Question 6

The U.S. and Japanese economies are more integrated than are the U.S. and Canadian economies.
 
 Indicate whether the statement is true or false

Question 7

The three general types of media schedules are
 A) pulsing, beating, and continuous.
  B) short, medium, and long-term.
  C) morning, afternoon, and evening.
  D) pulsing, continuous, and flighting.
  E) light, heavy, and alternating.

Question 8

The unification of Europe permits virtually free trade among the member nations of the European Union.
 
 Indicate whether the statement is true or false