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Home Q & A Board Science-Related Homework Help Psychology
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o2 o2
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7 years ago
You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the ________ route, because ________.
a.   central; you have strong arguments for why your product is superior
b.   central; your audience is going to be highly motivated
c.   peripheral; you do not have strong arguments for why your product is superior
d.   peripheral; your audience is going to be low in the need for cognition
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JosieMcMillanJosieMcMillan
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