Describe the role of a business manager in electronic commerce initiatives.

A business manager should be a member of the internal team that sets the objectives for the project. The business manager is responsible for implementing the elements of the business plan and reaching the objectives set by the internal team. If revisions to the plan are necessary as the project proceeds, the business manager develops specific proposals for plan modifications and additional funding and presents them to the internal team and top management for approval. The business manager should have experience and knowledge related to the business activity that is being implemented on the electronic commerce site. For example, if business managers are assigned to a retail consumer site, they should have experience managing a retail sales operation.