Merlin, a public relations professional, is prepping a company spokesperson for a talk show. What ...

Merlin, a public relations professional, is prepping a company spokesperson for a talk show.
 
  What recommendation should Merlin give to the spokesperson, so he focuses on the message rather than publicizing his organization's products or services? Why is it beneficial?
  a. The spokesperson should mention the company name or the brand only once or twice during the interview; it helps the show from being too commercial and promotional.
 b. The spokesperson should avoid industry jargon; it benefits the larger audience understand better.
 c. The spokesperson should use the bridging technique; it ensures accuracy while speaking.
 d. The spokesperson should dress appropriately; it shows his passion and convinces the audience of his credibility.