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Stoscano Stoscano
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6 years ago
An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period.
 
  After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced.
  What process was the PR manager asked to undertake?
   a) Environmental scanning
   b) Issue tracking
   c) Issue management
   d) Conflict positioning
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789-you789-you
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6 years ago
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Stoscano Author
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6 years ago
this is exactly what I needed
Tim0301
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Yesterday
Brilliant ツ
DaiwalkerX
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2 hours ago
Just got PERFECT on my quiz
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