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kjm kjm
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6 years ago
A multinational food manufacturing company decided to use a football player to promote its new protein shake during the Super Bowl.
 
  In the advertisement, the celebrity informed the audience that the drink was highly energizing, and as a result, the sales of the product increased three-fold. Which factor contributed to the increase of the product's sales?
   a) Source credibility
   b) Audience analysis
   c) Appeal to self-interest
   d) Clarity of message
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6 years ago
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