How do global food brands, such as McDonald's, adapt to specific cultural preferences?

How do global food brands, such as McDonald's, adapt to specific cultural preferences?
 
  a. Global brands do not have to adapt the product to specific cultural preferences as their brand recognition is enough to compensate for any differences
  b. Many international companies go to great lengths to translate all of the marketing materials into the native language
  c. Some global brands will endorse their product through a local celebrity
  d. Some global brands will change menu offerings to be culturally appealing and relevant.
  e. Some global brands will include marketing material explaining the importance of the product.