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Home Q & A Board Other Fields Homework Help Business Marketing
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S_leve3 S_leve3
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9 years ago
Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsible for supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly characterize the eight different demand states.
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milestone23milestone23
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