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Home Q & A Board Other Fields Homework Help Business Marketing
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S_leve3 S_leve3
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9 years ago
Which of the following is true regarding a marketing audit?
A) It focuses primarily on a firm's macromarketing environment.
B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
C) It is less effective at locating the real source of a problem than a functional audit.
D) It analyzes only those marketing activities that have failed to produce adequate results.
E) It relies solely on company managers for data and opinions.
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milestone23milestone23
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#1
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9 years ago
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