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A standardized marketing mix involves ________.

S_leve3

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A standardized marketing mix involves ________.

A standardized marketing mix involves ________.
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets

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