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S_leve3 S_leve3
wrote...
Posts: 3311
Rep: 2 0
9 years ago
A standardized marketing mix involves ________.
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets
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milestone23milestone23
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Posts: 9919
9 years ago
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